'Set It & Forget It' (Amazon Music x Pratt)
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Summary
Led a 4-person team to concept and pitch 'Set It & Forget It', a real-time AI-powered in-car listening experience for Amazon Music.
About
Highly accomplished Product Designer with a proven track record of driving significant UX improvements, revenue growth, and operational efficiencies across B2B SaaS, EdTech, and SportsTech sectors. Expert in leveraging AI-powered solutions, design systems, and advanced research methodologies to reduce friction by up to 20%, cut design-to-ship time by 30%, and boost user acquisition by 27%. Adept at leading cross-functional teams to deliver impactful products that align with strategic business objectives.
Work
Center for Digital Experiences at Pratt
|Design & Research (Design Consultancy)
New York, NY, US
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Summary
Leading design and research initiatives for public and healthcare sectors, focusing on enhancing user experience and informing strategic redesign roadmaps.
Highlights
Improved search and discovery for the United Nations Digital Library by conducting eye-tracking studies and system usability score analysis, reducing search query friction by an anticipated 20%.
Led user research for MedLaunch Concept, identifying critical friction points in a survey orchestration platform for hospitals and delivering findings that informed the redesign roadmap.
Precisely
|Product Designer
India, India
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Summary
Drove significant design-to-development efficiencies and improved data management workflows within an Enterprise B2B SaaS environment.
Highlights
Co-led the transition from traditional Figma handoff cycles to direct code implementation using Copilot & Claude Code, reducing design-to-ship time by 30% across React, Tailwind, and Shaden stacks.
Streamlined design-development processes by establishing templatization standards for data connector setups, reducing designers' workload by 70% and UI engineers' by 50%, saving 15% of overall team time.
Led the end-to-end redesign of datasource addition and monitoring flows, leveraging contextual inquiry to cut support tickets by 50% and accelerate data configuration across 3 key features.
Designed a version management and dependency monitoring interface, replacing CLI-based processes for Data Stewards and reducing errors by 80% in service agent upgrade and rollback workflows.
Co-managed a UI intern team, systematically clearing approximately 6% of design system debt monthly through a prioritized triage process.
DWA
|Product Designer
India, India
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Summary
Spearheaded design processes and UX strategies for YC-backed and early-stage startups, significantly reducing revision cycles and providing AI product direction.
Highlights
Drove design process and UX strategy for YC-backed and early-stage startups, drafting design-development workflows that reduced revision cycles by ~40%.
Consulted on AI product direction, contributing to strategic development workflows for emerging products.
Newton School
|Product Design Intern
India, India
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Summary
Redesigned the lecture repository and led art direction for a major launch interaction, significantly improving user engagement and visual clarity.
Highlights
Reduced average lecture browsing time by 67% (from 55 to 18 sec) and support queries by 50% by redesigning the lecture repository through analysis of student interaction patterns.
Led the art direction for the Goa Bootcamp launch interaction, unveiled by the Chief Minister before 5,000 attendees.
Designed 130+ Prism icons for the Gravity design system, addressing context-specific visual clarity for tier-2/3 city students.
Scaler by InterviewBit
|Product Design Intern
India, India
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Summary
Improved program admission rates and user experience for entrance tests through UX validation and visual refinements.
Highlights
Reduced entrance test drop-off from 80% to 25% by validating a poor UX hypothesis with CX and growth teams, designing a streamlined flow that lowered interaction costs.
Led visual audits of the design system for US and India landing pages, fixing information architecture and redesigning reusable components, resulting in an 18% increase in program admission queries.
Ranked 3rd in the office hackathon for innovative design solutions.
Zomato (Fitso)
|Product Design Intern
India, India
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Summary
Significantly increased monthly revenue and user acquisition by optimizing booking experiences and refining onboarding processes.
Highlights
Drove $80K addition in monthly revenue by improving the booking and post-booking experience, leading to a 31.8% decline in cancellations and a 40% growth in membership conversion rate.
Reduced onboarding drop-off rate from 60% to 20% by implementing a consistent visual design language and a humane conversational tone, resulting in faster sign-ups and a 27% increase in user acquisition.
Education
Pratt Institute
New York, NY, United States of America
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MS
Information Experience Design (HCI)
SRM University
India, India
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B.Tech.
Computer Science & Engineering (Data Science & AI)
Awards
Best CS Final Project
Awarded By
SRM University
Awarded for leading the design and development of 'Amphy', a live podcasting and social media platform, reducing podcast creation time by ~50%.
Languages
English
Skills
Design
Product Thinking, Experience Strategy, Interaction Design, Information Architecture, Visual Design, Rapid Prototyping, Design Systems, Iconography, Human-AI Interaction Design, Motion Design, UX Writing, Conversation Design.
Research
Usability Testing, Contextual Inquiry, Journey Mapping, Personas, Competitor Analysis, UX Audits, A-B Testing, Mixed Methods Research.
Tools
Figma, FigJam, Framer, Jira, Google Analytics, MixPanel, CleverTap, Heap, Voiceflow, Userlytics, Rive, Cursor, Storybook.
Technical
HTML, CSS/SCSS, JavaScript, React.js, Python, MCP, Copilot, Claude Code, Git/GitHub, Tailwind, Shaden.
Projects
Amphy
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Summary
Led a 4-person team to design and build ‘Amphy', a live podcasting and social media platform.